Advertising on Social Media
Social media is the best way to engage with the people who mean the most to your business: your customers.
We offer do-it-yourself ads for every level of expertise.
Facebook ads can be as simple or sophisticated as you want them to be. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. Two billion people use Facebook every month—so no matter what kind of audience you want to reach, you’ll find them here.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? Every business has its own identity and the more authentic you are, the more effective your ads are likely to be. Be yourself and be consistent.
Understand your target audience.
Speak directly to their motivations or address the barriers preventing them from becoming your customer. Communicate the role of your business in their lives, and why you should matter to them. Consider having different versions of creative for different audiences to ensure you are speaking to what motivates each group.
Define your theme.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together. This is a way that you can express your brand’s unique point of view or what makes you stand out. The theme can be a concept, idea or even a visual theme to create consistency among all of your ads.
Advertising with Google
Google Advertising: People are looking for your product or business and we want to help them find you! With our experience in Google Advertising we can put your business in front of thousands of consumers looking for you. Google has become the most powerful search engine where businesses make an average of $2 in income for every $1 they spend in AdWords.
If your website isn’t on the first page of Google’s search results then you might miss out on the 98% of searchers that only choose a business on the first page.